August 09, 2013

Make-Up Academy Lash Boom Mascara

Mua Lash Boom Mascara

I’ll be honest, I haven’t really given drugstore mascaras a chance, at least not for a few years.  It’s not that I’m a brand snob by any means but I found the mascaras in drugstores weren’t giving me the look I desired.  A few years ago all that was on offer were huge chunky mascaras designed for maximum volume but my preferences were always for the lengthening ones.  It’s safe to say when I tried out Clinique mascaras I never went back.  Now that the drugstore mascaras have a lot more to offer, I’ve found that a lot of them seem way overpriced until I was introduced to the latest offering from Make-Up Academy, their new Lash Boom Mascara*.  Forget paying £10+ for a decent mascara every 3 months, this one’s only £3 and dare I say, the quality rivals the best sellers.

I rarely shop in Superdrug so MUA as a brand are fairly new to me.  I’ve heard about the great quality of their eye shadows but as a general non-eyeshadow wearer I don’t have much of a desire to add to my already neglected collection.  Aside from that, the Lash Boom Mascara definitely made a great first impression.

The mascara wand is made of silicone so for those of you not a fan of plastic mascaras, it might not be for you, personally it doesn’t bother me too much.  Before trying it out, I didn’t have a great first impression.  Usually I go for the skinniest mascara brush I can find but this one has quite a large brush with a sort of mace like brush end which makes it look a little scary when you first see it.  I’m currently having a bad time with my skin so hopefully this picture of my lashes does the mascara justice!

Make Up Academy Lash Boom Mascara

When I made the first application it went on quite thick, so make sure you take off the excess before applying.  The trick to using this mascara is that the skinnier part of the brush is used for volume and the thicker edge is used for lengthening and separating the lashes.  As I usually go for lengthening mascaras I found the thicker part of the brush much more useful and it gave the most gorgeous fluttery lash effect.  The shape of the brush actually means it’s quite easy to get into all the little corners and smaller lashes much like the edge of Benefit’s They’re Real does.

Due to the fact the mascara applied so well I wasn’t expecting that it would last throughout the day but I was pleasantly surprised yet again.  I didn’t have any issues with smudging, flaking, clumping and it even survived during my haircut with my wet hair in my face, I don’t even think it’s waterproof either.

All in all, I’m extremely impressed with this mascara.  The only fault I can see is that I have a feeling it might dry out pretty quickly but time will tell.  At only £3 it’s really affordable and I doubt you’d be able to find a mascara that matches up to the quality at that price.  Even if you prefer your higher end mascaras, it would be great to have around as a backup when you run out.  It’s only just arrived in 3 shades: Ultra Black, Black and Black Brown, so make sure you pick it up at your nearest Superdrug or the MUA website.

*PR Sample
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